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Titan Eye Plus presents the new FLAIR Collection

100 new designs for bifocal and progressives consumers Prices from Rs 995 onwards

Bangalore, August, 2013: Titan Eye Plus, India's leading eyewear retail chain has introduced a new collection of frames - 'Flair', specially designed for the wearers of bifocal and progressive lenses. The new collection is designed keeping in mind the specific needs of these customers who seek comfort as the most essential component of their overall experience. The collection is available in over 100 styles with popular colors like pink, purple, burgundy for women and black, brown, gun & gold for men. The frames are available in various hypoallergenic and light weight materials like acetates, injection moulded plastics, stainless steel and Titanium. The collection is attractively priced at the starting range of Rs. 995.

Commenting on the launch, Mr. Bhaskar Bhat, MD, Titan said, "Titan has always been a consumer centric company. We are committed to give our customers a unique experience each time by creating differentiated products and services. This year for wearers of bifocal and progressive lenses, who mostly belong to the 40 years+ age group, we have launched the FLAIR collection that has been created keeping in mind the specific needs of this consumer. It is a combination of perfect vision, clarity, great comfort, stylish looks and an enjoyable store experience that sets us apart. The expertise of our well trained optometrists and eyewear consultants also further helps in assuring best in class service for our customers. This aspect of professional service can only be experienced at Titan Eye+ and it comes as a surprise to most first time visitors to the store."

Speaking on the occasion, Mr. Ravi Kant, CEO, Eyewear Division, Titan Company Ltd, said, "We expect the new FLAIR collection to get an extremely positive response as it has been designed to suit the requirements of consumers in the 40 years+ age group. Our research has revealed that many people in this age group face a sense of anxiety especially with regard to their looks and a first time user of spectacles may experience a further loss of youthfulness! There is a significant percentage of people in this segment who may even postpone the use of spectacles fearing this. This is a call for action that resolves the conflict in their minds that spectacles will make them look older. Titan Eye+ has drawn on this insight and seeks to provide this consumer stylish and yet comfortable products which would in fact complement his looks. We also provide a range of high quality bifocal and progressive lenses with special coatings to enhance their viewing comfort. Our endeavor is to upgrade these customers to the most technologically advanced progressive lenses which can improve the quality of their life."

This consumer seeks specific benefits from eyewear products like durability & high wearing comfort. The Titan Eye Plus stores offer special services like 'Adaptation guarantee on progressive lenses' and 'Free lifetime service guarantee on spectacles' to its customers. Lenses from Titan are very affordably priced with a pair of bifocals starting from Rs 850 and a pair of progressives starting from Rs 1400. All Titan lenses also come with a 1 year warranty.