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NEWS TITAN eyeplus
Celebrate the Sunglass Carnival at Titan Eye Plus!
Exciting Offers on Wide Range of International Sunglass Brands

Titan Eyeplus launches Enigma - A new collection designed exclusively for women

Bollywood actress Chitrangda Singh is the face of the Enigma Collection

Bangalore, October, 2014: Titan Eyeplus, India's leading eyewear retail chain, launched 'Enigma' – a new range of contemporary prescription eyewear for women.

With over 100 styles in various feminine colors like rich burgundy, purple, pink, leopard prints, mint green, each variant is designed to make a woman feel confident and classy. Starting at just Rs. 995, this trendy collection is an ensemble of contemporary and elegant designs, embellished with fine detailing like metal bows, crystals and floral prints.

These frames are the perfect fashion accessory for the woman of today and can be teamed up with any outfit or occasion - be it for a wedding ceremony or a party at friend's house or even a formal corporate meeting. Crafted for women within the age group of 25-45 years, the Enigma collection is available in all Titan EyePlus stores and brings global standards in style and fashion to the Indian consumers.

Commenting on the launch of the new collection, Mr. S Ravi Kant, CEO, Eyewear Division, Titan Company Ltd, said, "What we learnt from research is that women in India have some resistance towards the category. This is especially true when it comes to occasions when they feel the need to look their best.

We believe that with the launch of Enigma, we would be bringing a transformation by challenging the current perception of women towards the eyewear category.

We have launched the new Enigma collection with the intention of making eye wear more stylish and desirable for women. Chitrangda Singh, who is the face of the Enigma campaign, adds a lot of glamour to the campaign. This is just another step towards reinventing the codes of eyewear in the Indian market."

Keeping in line with the latest trends, Titan Eyeplus has also unveiled a fashion-forward TVC with Bollywood's top style icon Chitrangda Singh, which focuses on spectacles being a strong style statement today – even for movie stars! A true fashionista in her own right, Chitrangda is perfectly in line with the feminine and modernistic spirit of Enigma.

Expressing her thoughts on the collection, Bollywood actress, Ms. Chitrangda Singh said, "I am excited to be associated with the Enigma collection by Titan EyePlus. The elegantly designed frames are a perfect style accessory for the woman of today. These frames are in line with the latest trends and allow me to have a complete different look depending on the situation, whether traditional, corporate or evening chic."





About Titan Eyeplus

Titan Eyeplus, the third major line of consumer business division from Titan, ventured into the eyewear category in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry. Benchmarked against the best in the world, Titan Eyeplus heralds standardization in the eyewear industry. Titan Eyeplus, following the Tata's principles of quality and trust, offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment. At present, Titan Eyeplus has 306 stores operating in over 100 cities.

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For more information, contact –
Vaishali Lakhanpal
Rediffusion/Edelman | vaishali.lakhanpal@edelman.com | +91 9632200321

Devavrat Devesh
Rediffusion/Edelman | Devavrat.devesh@edelman.com | +91 9986683884

April 2014: Summer is here again and what better way to set the tone for the season than a pair of stylish sunglasses. Titan Eye Plus offers a perfect chance to buy the best brands of sunglasses and get assured gifts on every purchase at the "Sunglass Carnival". Choose from a wide range of International brands such as RAY BAN, VOGUE, OAKLEY, TOMMY HILFIGER, POLAROID AS WELL AS IN-HOUSE BRAND GLARES BY TITAN.

Commenting on the event, Mr. S Ravi Kant, CEO, Eyewear Division said, "Sunglasses make the perfect style statement and are ideal for sun protection during summers. Trendy designs across international brands are driving the fashion for sunglasses in the Indian market. We are pleased to announce the launch of a "Sunglass Carnival" that will offer our customers an opportunity to walk home with exciting gifts on purchase of various international sunglass brands such as Ray Ban, Vogue, Oakley, Tommy Hilfiger, Polaroid as well as our own brand Glares by Titan."

The wide range of sunglasses at Titan Eye Plus includes an ensemble of latest designs including the uber cool aviators and wayfarers for men & the classy cat-eyes and butterfly eye shapes for women. Titan Eye plus is the perfect destination for the fashion conscious consumer looking for the latest in international eyewear fashion. Discounts are also available on select variants of Glares by Titan, the in-house brand of sunglasses.

GLARES by Titan

Glares by Titan brings international standards in style, fashion and quality to the Indian consumers at affordable prices. The products are made with hi-end materials like Magnesium-Aluminum alloys, handmade acetates and carbon fiber and are a perfect blend of style and comfort.

There are some amazing designs for both men and women. For the women there is the TR90 plastic range with refined metal elements and elegant handmade acetate sunglasses embellished with metal and crystals. The new range also provides stylish aviators & wayfarers for women. The men's range has the classical aviator styles as well as wayfarer & sporty/wrap designs. Look out for the men's sunglasses made of magnesium-aluminum which is light weight, sturdy and gives a sporty look to the sunglass design.

Exciting Gifts with every Purchase!

o Buy RAY BAN sunglasses and get a classy Ray Ban Travel bag
o Buy Fastrack sunglasses and walk away with an uber cool
   Fastrack laptop sleeve

o Buy VOGUE eyewear and pamper yourself with a Nivea Gift
   Hamper

o Buy OAKLEY sunglasses and get to play with a Cosco badminton
   racquet

o Buy Tommy Hilfiger sunglasses and hit the gym with a stylish
   Tommy Hilfiger Gym bag

o Buy POLAROID sunglasses and get a cool sunglass holder
o Get Upto 40% off on select variants of Glares by Titan
o 20% off on lenses for prescription Sunglasses

*T&C Apply

About Titan Eye Plus
Titan Eye Plus, the third major line of consumer business division from Titan, ventured into the eyewear category in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry. Benchmarked against the best in the world, Titan Eye Plus heralds standardization in the eyewear industry. Titan Eye Plus, following the Tata's principles of quality and trust, offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment. At present, Titan Eye Plus has over 277 stores operating in 96 cities.

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Get Framed with Fastrack's latest range of Optical Eyewear
Available exclusively at Titan Eye Plus Stores

March 2014: Fastrack, best known to enhance the cool quotient of the fashion loving youth enters the optical frames category with an all new range revolving around the brand's most celebrated values of irreverence, boldness and fun.

The collection with 49 new styles is an ensemble of youthful & colourful frames – predominantly in sporty and geeky styling for the spontaneous young men and women. Frame forms include wayfarers, oversized geeky rectangles and the ever popular, sporty wraps. The frames come in unconventional and interesting color combinations like orange, yellow, neon green, hot pink, turquoise blue. Vibrant patterns like camouflage and graphic prints on temples are what set the stylish Fastrack frames apart and lend to their uniqueness. Irreverent, bold and fun: The new Fastrack Eyewear collection has it all.

Commenting on the launch, Mr. S. Ravi Kant, CEO, Eyewear Division, Titan Company Limited, said, "For today's youth prescription eyewear is becoming a style accessory. Fastrack as a brand enjoys a strong equity with the youth. The Fastrack range plugs a gap in the market for cool and fashionable frames for youth at accessible prices. We expect the collection to be an instant hit amongst the consumers."

Materials like high quality acetates, TR 90, and metal + plastic combinations have been selected for their lightness and durability, ensuring long-wearing comfort. Priced between Rs. 795 to Rs. 2195, the latest collection is available exclusively across all Titan Eye Plus stores. Each frame goes through stringent quality tests and comes with a 6 month warranty.

About Fastrack
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with watches and sunglasses that are refreshingly different and affordable. Fastrack extended its footprint into accessories in 2009 with an exciting range of bags, belts and wallets and has today successfully notched up the title of being the most loved youth fashion brand in the country.

About Titan Eye Plus
Titan Eye Plus, the third major line of consumer business from Titan Company Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry. Titan Eye Plus offers wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye Plus heralds standardization Titan Eye Plus, in sync with Tata's principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment. Currently, Titan Eye Plus has over 277 stores functional across 96 cities

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Titan Eye Plus targets the progressive lens wearers
Launching a new range of Titan progressive lenses for specific consumer needs

January, 2014: Titan Eye Plus, India's largest optical retail chain launched a new range of specialized progressive lenses in the Titan portfolio - specifically designed to suit the viewing comfort of different consumer groups.

Titan has the widest range of progressive lenses each designed for different types of needs. Every progressive lens is unique and is produced to fit the lifestyle of the end consumer. Some of the latest introductions are: 1) Elan Horizon first – for the first time users of progressive lenses, 2) Elan Panorama – which provides the widest viewing zone as compared to any other progressive lens thereby giving maximum viewing comfort, 3) Titan Sportz – for high base curve frames and sunglasses, typically used for sporty styles. All progressive lenses come with a 45 day adaptation guarantee and a 1 year warranty.

On this occasion, Mr. Ravi Kant, CEO - Eyewear Division - Titan Company Limited said, "Titan continues to invest in development of high technology products to meet the specific needs of different customer segments. As per a recent international report on eyewear - an increase in usage of electronic gadgets in urban India is having an increasingly negative impact on eye health of consumers. The greater usage of computers and mobile phones amongst the youth is also reducing the average age at which vision problems develop from 30 years to 20 years. Titan being a consumer centric company is committed to the cause of vision correction in the country and will continue to serve its customers through development of innovative lenses to suit their lifestyles and work environment. Our state of the art lens manufacturing unit at Chikaballapur, near Bangalore produces this new range of high technology lense. These lenses will be offered to our customers exclusively at the Titan Eye Plus stores across the country."

Titan also produces conventional Glass/Plastic/Polycarbonate/Trivex lenses. Single vision/Bi-focal/Progressive Titan lenses with anti-reflective, scratch resistant, super hydrophobic & UV coating are also available. Titan lenses start at Rs. 350 and go up to Rs. 75, 000. All Titan lenses are manufactured using state of the art technology and are available across all Titan Eye Plus stores.

About Titan Eye plus lens manufacturing unit

Titan Eye plus launched its state-of-the-art lens manufacturing facility in Chikkabalapur in June 2010. This environmental friendly facility is strategically located 25 kms from the new Bangalore International Airport (BIAL). The manufacturing unit is spread across an area of 25,000 sq.ft and uses sophisticated technology and cutting edge machinery from Europe. The state-of-the-art 'Free form' technology is introduced for the first time in the country, to give customers 30% wider vision and minimum aberrations on lenses compared to current products in the market. Apart from providing the standard scratch-resistant coating and anti-reflective coating on lenses, the unit is also equipped to provide EMI protection for long usage of computers, anti-static coating to repel water and dust particles.



Titan Lenses - Glossary

Titan Advantage - has been developed keeping the Indian consumer and Indian conditions in mind. Titan Advantage lenses are super hydrophobic, anti-smudge and anti-static. The anti-static property makes it easier to clean the lenses. Unlike other lenses, these lenses don't attract dust particles, thereby ensuring there are no rigid marks caused by water droplets as they roll off. This provides an important benefit for bikers during monsoons.

Titan SPF - Titan SPF lenses have an innovative lens coating to protect your eyes from harmful UV rays. Both sides of the lens are coated to ensure that UV rays are blocked from entering the eye either through the front of the lens or by reflecting off the back surface of the lens, thereby providing complete eye protection.

Elan Horizon first - is a specialized progressive lens from Titan specifically designed to enhance the viewing comfort of the first time users of progressive lenses. It is available in CR39, PC & other high index materials. These lenses are available with anti-reflective, scratch resistant & super hydrophobic coatings.

Elan Panorama – provides a wider field of vision as compared to any other progressive lens in the market. It has 40% wider viewing zones compared to conventional progressive lenses and is 30% thinner and lighter than any other progressive lens. This is a highly advanced progressive lens customized to the frame chosen by the consumer. Based on the frame shape the lens aberrations are minimized ensuring maximum viewing across zones.

Titan Activ - Titan Activ lenses are specialized progressives lenses developed for specific usage occasions like playing golf, trekking, shooting. These lenses are designed to cater to specific lifestyle requirements of consumers.

Titan Signature – A highly customized lens developed with the aid of VMD (Visual Map Developer) machines, which are used to track the head and eye movement of an individual. The lens in designed based on the individual customers' visual map to suit his individual viewing needs. A special wavefront technology is used to produce Titan Signature lenses.

Titan Ace – a basic range of lenses created to address value conscious consumers. Available across single vision, bifocal and progressive, these lenses are made of plastic material with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity.

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Titan Eye Plus targets the first time progressive lens wearer
Special Titan lenses designed for the needs of the first time user

Bangalore, November, 2013: Titan Eye Plus, India's largest optical retail chain launched a specialized progressive from its range of Titan lenses called 'Horizon First' - specifically designed to enhance the viewing comfort of the first time users of progressive lenses.

Some of the key challenges faced by the first time progressive users are: unclear vision, swim effect while walking and going down the stairs, peripheral distortion, adaptation issues in adjusting to the viewing zones and visual comfort. At Titan Eye Plus, you can now ask for the new 'Horizon First' lenses which are produced using the most advanced freeform digital surfacing technology giving the first time progressive consumer hassle free viewing.

Sujay Suresh Dangi, Chief Optometrist, Eyewear Division, Titan Company Ltd says, "Research studies conducted have shown that, the First time wearers of progressive lenses tend to move their eyes more compared to the head for better vision. These new Titan progressive lenses have a design which is best suited for first time wearers by taking care of their head and eye movement requirements and power progression is made smooth and has low peripheral aberrations leading to faster adaptation thereby providing enhanced comfort. Many first time progressive lens users drop out due to adaptation issues and this new Titan lens design helps to overcome this problem"

Commenting on the launch, Mr. Ravi Kant, CEO - Eyewear Division - Titan Company Limited said, "Titan continues to invest in development of high technology lenses to meet the specific needs of different customer segments. The new 'Elan Horizon First' lenses have been specially designed keeping the needs of first time progressive lens users in mind. Our research shows that 50% of spectacle purchasers are first time users, whose requirements are very different from a regular user. Based on understanding of their usage behaviour, the all new 'Elan Horizon First' is being launched. We have invested in a state of the art manufacturing unit to produce these hi-tech lenses."

Titan being a consumer centric company has undertaken the journey to focus on developing lenses which provide unparalleled benefits at competitive prices. The new Titan Horizon First lens range starts at Rs. 7595 and is available in CR39, PC & other high index materials. These lenses are available with anti-reflective, scratch resistant & super hydrophobic coatings. All progressive lenses come with a 45 day adaptation guarantee and a 1 year warranty.

Titan has the widest range of progressive lenses each designed for different usage type. Every progressive lens is unique and is produced to fit the lifestyle of the end consumer. Titan lenses start at Rs. 2095 and go up to Rs. 75, 000. The most advanced lenses are produced based on visually mapping the eye movement of the consumer. All Titan lenses are manufactured using state of the art technology and are available across all Titan Eye Plus stores.

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Refresh your look this festive season with Trendz

Over 100 stylish frames from Rs 995 - 1995

October, 2013, Bangalore: Celebrate this festive season with the ever popular Trendz collection from Titan Eye Plus, India's largest eyewear retail chain. The Trendz collection caters to value conscious consumers, who seek contemporary and fashionable eyewear products. The frames are available in over 100 styles in myriad festive colors like red, blue, purple for the fashion forward as well as colors like gold, silver, black and brown for those with a subtle taste. Frames are made with materials like acetates, colorful TR 90's and metals in contemporary as well as traditional style options for both men and women. The collection is seductively priced between Rs 995 – 1995 and caters to both single vision and bifocal consumers.

Speaking on the occasion, Mr. Ravi Kant, CEO, Eyewear Division, Titan Company Ltd, said, "During the festive season its quite the norm to refresh one's wardrobe and accessories to soak in the air of celebration. The Trendz collection has been our most successful launch in the last one year and aligns with Titan's philosophy of launching products that bring the latest in fashion to Indian consumers. This wide range of colorful frames available in both modern and traditional styles, provide a perfect opportunity for the consumers to refresh their looks this season."

Titan provides a range of high tech lenses for all consumer segments across single vision, bifocal and progressive requirements. These lenses are available in materials like glass, plastics, polycarbonates and Trivex with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity. The store also offers a wide range of photo-chromatic lenses suitable for outdoor usage and a service to fit sunglasses with customized Rx lenses. A pair of single vision lens starts from Rs 350, pair of bifocals starts from Rs 850 and pair of progressive lens starts from Rs 1400. Titan also offers an adaptation guarantee on all progressive lenses. All the Titan lenses also come with 1 year warranty.

All Titan Eye plus frames and lenses go through stringent quality checks to ensure unparalleled standards of comfort and quality. In addition to striking form, the consumer gets perfect functionality as well. All products come with a minimum warranty of 6 months and a free lifetime service guarantee.

In-store experience

Titan Eye Plus stores offer an open browse and try format which helps the customer to pick and choose from a wide variety of frames. The store also offers FREE ZERO ERROR EYE TESTING in a testing clinic, conducted by Optometrists, specially trained by the world famous Sankara Nethralaya Apart from a wide assortment of eyewear in sync with the latest fashion, the store has highly trained staff that helps customers choose the right spectacle or sunglass based on their lifestyle. An in-store style section uses the latest technology to help customers select eyewear most suitable for them. Customers can take a picture using the webcam to see how different designs look on their face. This unique in-store feature helps customers make the right choice instantly.

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Time to Switch this Diwali!

Introducing the all New Switchers range With 100 unique color combinations



Sport a new look every day this Diwali with the unique Switchers collection from Titan Eye Plus, a unique range of optical frames with interchangeable temples. The temple colors can be mixed and matched to create 100 different combinations to compliment your attire and refresh your look everyday! Available in full rim, semi rimmed and rimless options with temples in a combination of trendy colors like turquoise, bright red, pretty pink, party purple, flu0roscent green along with the somber shades like white, black, dark blue and brown the collection is sure to appeal to the modern consumers who like to straddle effortlessly between work and leisure. Priced at Rs. 3750 onwards the collection is available across all Titan Eye Plus outlets.

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